socialmedia · twitter · writing

Online writing and social media for PR

This post contains the links to the notes and exercises for a one day session on online writing and social media for PR. For those attending the session I hope this can be an easy reference point to take away from the day. To anyone else who stumbles upon this, there are some links and notes on online writing and social media practice as well as some exercises to run through the concepts.

Online writing and social media

Here’s a powerpoint presentation with an overview of online writing and social media.

Twitter tools for PR professionals

Here are some great tools that can help you make the most of Twitter.

Link shorteners – makes shorter links

tinyurl – makes shorter links also has browser add-ons for easy use


twitpic – share photos on your Twitter stream.

visualtwitter – pictures sent by Twitters.

Search and monitor

Twemes – search Twitter by tags.

Produce some stats from your Twitter feed and present them with the Google charts.

twitterbuzz -TwitterBuzz shows you what people are linking to.

tweetvolume – words or phrases and see how often they appear in Twitter in the form of a graph.

twittermeter – Enter a word or phrase and receive a timeline graph

tweetlevel – Measure influence of twitter users

listorious – a directory of twitter lists

Social media: What not to do.

Here is a great article that covers the Nestle social media PR nightmare. It’s also a good example of a piece that is written for the online environment – making good use of links.

So far social media has been used for brand awareness. Let’s analyse these sites which are making good use of the platform.

Learn from others

PepsiAustralia (good engagement and use of facebook page)

Sportsgirl (excellent conversational tone and use of medium)

Dunkin Donuts (an example of wasted opportunities in engagement)

Levis (not good use of Twitter medium – doesn’t update regularly – promotion would have been better on Facebook)

Online Tools


A good way to practice blogging is to start your own blog. To do this you don’t need spend money to buy a domain name and have a website designed you can simply use one of the many free blogs. This is a free WordPress blog and lets you publish and design a site in an easy manner. You can easily get your own, by following the step by step instructions. Here is a good blog post that explains some of the different functions.

Social bookmarking

What if when researching a story you come across a webpage that probably isn’t updated regularly, but has some information that is useful. You want to keep a list of websites, like you do in the favourites section of your internet browser. But let’s say you want to do this for all the different areas that you write. Delicious allows you to bookmark all sites under an easy referencing system called tags.

Again, the easiest way to do this is to add a button to your internet browser toolbar.

Here are my bookmarks.

RSS Feeds

Think of RSS as your own media monitoring service. Rather than visiting hundreds of different sites everyday to see new stories or updates it delivers them to your account – allowing you to access only one page to receive all of the information. The one I use: Google Reader.

I have created a bundle of rss feed subscriptions to get you started. Search for me within Google Reader by using my email rpbarnes at

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