Because it’s free… the whole point of his argument really. Yes that’s right the Messiah of online business models has a new book and it is available for free online (to read or embed – see embedded book below). My Twitter was alive with people sending the link and Paul Bradshaw (always with his finger on the pulse) has posted sections on his blog as well.
Anderson’s previous novel The Longtail grew from work he did for Wired. It showed the power of a new economic model for the media, which centred on the potential of unlimited selection and the huge opportunities in niche markets.
I agree with Paul, in my brief look through this morning, the latest book seems to be better, expanding on the concept and moving into a range of broader ideas.
Take a look and let me know what you think. I will no doubt be blogging more on these concepts in the future.